Getting Visitors To Your Website
Do you mean search engine optimisation?
No. Search engine optimisation is dealt with in a separate article. This article is concerned with all the other ways you can attract visitors to your business web site.
There is an overlap with SEO here. Google will rank you higher if you have more good quality links to your site from other sites. However, these are an important source of visitors in their own right. Links should be appropriate - there are good links and bad links. If you are selling wedding dresses then it is unlikely that a link on a fishing website is going to result in many potential clients clicking through to your site, while a link from a wedding venue site could be very useful. The rule of thumb is to look for links from websites that are complementary to your business but not in competition and that you would not mind your customers visiting. You may have to offer a reciprocal link. Your web designer should be able to advise you further on this, but it is your task to scour the web for suitable sites and contact the site owners to request links.
Stationary and Email
Make sure your web address is on all your business stationary, and include a link to your website in your email signature. If you have a signwritten vehicle make sure your web address is clearly displayed.
If you traditionally use print advertising then costs can be substantially reduced. Now you have a detailed online brochure available 24/7/365 any print advertising can be distilled into a snappy attention-grabber and your web address. That is all you need..
Regular email newsletters can be a great way of keeping in touch with your customers and showing them new products. Newsletters can include pictures and links to specific pages on your website. Ask your web designer about setting up a mailing list manager such as Listmessenger Pro for you.
This essentially means using existing social networking sites to publicise your own website. They include Twitter, Facebook and similar social networking sites but you could also consider setting up your own blog and cultivating followers or making Youtube videos to publicise your business. You can also include a link to your website in your signature on any forums you may participate in. Again, your web designer should be able to advise which if any of these might be worth exploring for your own business.